Customers’ purchase intention towards online cosmetic products among STML undergraduate students in UUM

Online shopping behaviour are getting develop from time to time. The increasing number of e-retailers has built up a competitive market due to the emergence of social media platform, people especially youngster demand to have the up-to-date cosmetic products so that they will always look good and at...

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Bibliographic Details
Main Authors: Hamzah, Nur Shahira, Radzuan, Kamaruddin
Format: Article
Language:English
Published: Universiti Utara Malaysia 2020
Subjects:
Online Access:http://repo.uum.edu.my/28397/1/STMLGG%2002%2041%202020%20149-152.pdf
http://repo.uum.edu.my/28397/
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