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Seriously, conspicuous consumption? The impact of culture, materialism and religiosity on Malaysian Generation Y consumers' purchasing of foreign brands

Purpose – The purpose of this research is to understand the importance of value orientation on conspicuous consumption in the youth market segment in Southeast Asia. In particular, the focus is to understand three different types of value orientation (specifically cultural values, material values an...

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Main Authors:	Zakaria, Norhayati, Wan Ismail, Wan Nurisma Ayu, Abdul Talib, Asmat Nizam
格式:	Article
語言:	English
出版:	Emerald Publishing Limited 2020
主題:	HB Economic Theory
在線閱讀:	http://repo.uum.edu.my/27337/1/APJML%202020%201%2035.pdf http://repo.uum.edu.my/27337/ http://doi.org/10.1108/APJML-07-2018-0283
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