Electronic customer relationship management (E-CRM) features: Comparing two football clubs (Manchester United & Chelsea FC)

Electronic customer relationship management (e-CRM) is a vital activity of sports marketing that allows building longterm relationship between companies and its customers or fans.This paper examines the content analysis ofthe websites of two football clubs (FC), Manchester United (MU) and Chelsea, f...

Full description

Saved in:
Bibliographic Details
Main Authors: Ado, Abdullahi Bala, Hassan, Haslinda, Mohd Nasir, Mohd Herry
Format: Conference or Workshop Item
Language:English
Published: 2015
Subjects:
Online Access:http://repo.uum.edu.my/17520/1/06_ICoEC2015%201-9.pdf
http://repo.uum.edu.my/17520/
http://icoec.my/index.php/proceedings/5-icoec-2015-proceedings/89-electronic-customer-relationship-management-e-crm-features-comparing-two-football-clubs-manchester-united-chelsea-fc
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items