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Electronic customer relationship management (E-CRM) features: Comparing two football clubs (Manchester United & Chelsea FC)

Electronic customer relationship management (e-CRM) is a vital activity of sports marketing that allows building longterm relationship between companies and its customers or fans.This paper examines the content analysis ofthe websites of two football clubs (FC), Manchester United (MU) and Chelsea, f...

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Main Authors: Ado, Abdullahi Bala, Hassan, Haslinda, Mohd Nasir, Mohd Herry
Format: Conference or Workshop Item
Language:English
Published: 2015
Subjects:
HD28 Management. Industrial Management
Online Access:http://repo.uum.edu.my/17520/1/06_ICoEC2015%201-9.pdf
http://repo.uum.edu.my/17520/
http://icoec.my/index.php/proceedings/5-icoec-2015-proceedings/89-electronic-customer-relationship-management-e-crm-features-comparing-two-football-clubs-manchester-united-chelsea-fc
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id my.uum.repo.17520
record_format eprints
spelling my.uum.repo.175202016-04-12T06:24:44Z http://repo.uum.edu.my/17520/ Electronic customer relationship management (E-CRM) features: Comparing two football clubs (Manchester United & Chelsea FC) Ado, Abdullahi Bala Hassan, Haslinda Mohd Nasir, Mohd Herry HD28 Management. Industrial Management Electronic customer relationship management (e-CRM) is a vital activity of sports marketing that allows building longterm relationship between companies and its customers or fans.This paper examines the content analysis ofthe websites of two football clubs (FC), Manchester United (MU) and Chelsea, focusing specifically on the e-CRM features on the websites. The different use of e-CRM features in both MU and Chelsea FCs are highlighted.The findings demonstrate that both FC teams utilize some of the e-CRM features. 2015-10-20 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/17520/1/06_ICoEC2015%201-9.pdf Ado, Abdullahi Bala and Hassan, Haslinda and Mohd Nasir, Mohd Herry (2015) Electronic customer relationship management (E-CRM) features: Comparing two football clubs (Manchester United & Chelsea FC). In: International Conference on E-Commerce (ICoEC) 2015, 20-22 Oktober 2015, Kuching, Sarawak, MALAYSIA. http://icoec.my/index.php/proceedings/5-icoec-2015-proceedings/89-electronic-customer-relationship-management-e-crm-features-comparing-two-football-clubs-manchester-united-chelsea-fc
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Ado, Abdullahi Bala
Hassan, Haslinda
Mohd Nasir, Mohd Herry
Electronic customer relationship management (E-CRM) features: Comparing two football clubs (Manchester United & Chelsea FC)
description Electronic customer relationship management (e-CRM) is a vital activity of sports marketing that allows building longterm relationship between companies and its customers or fans.This paper examines the content analysis ofthe websites of two football clubs (FC), Manchester United (MU) and Chelsea, focusing specifically on the e-CRM features on the websites. The different use of e-CRM features in both MU and Chelsea FCs are highlighted.The findings demonstrate that both FC teams utilize some of the e-CRM features.
format Conference or Workshop Item
author Ado, Abdullahi Bala
Hassan, Haslinda
Mohd Nasir, Mohd Herry
author_facet Ado, Abdullahi Bala
Hassan, Haslinda
Mohd Nasir, Mohd Herry
author_sort Ado, Abdullahi Bala
title Electronic customer relationship management (E-CRM) features: Comparing two football clubs (Manchester United & Chelsea FC)
title_short Electronic customer relationship management (E-CRM) features: Comparing two football clubs (Manchester United & Chelsea FC)
title_full Electronic customer relationship management (E-CRM) features: Comparing two football clubs (Manchester United & Chelsea FC)
title_fullStr Electronic customer relationship management (E-CRM) features: Comparing two football clubs (Manchester United & Chelsea FC)
title_full_unstemmed Electronic customer relationship management (E-CRM) features: Comparing two football clubs (Manchester United & Chelsea FC)
title_sort electronic customer relationship management (e-crm) features: comparing two football clubs (manchester united & chelsea fc)
publishDate 2015
url http://repo.uum.edu.my/17520/1/06_ICoEC2015%201-9.pdf
http://repo.uum.edu.my/17520/
http://icoec.my/index.php/proceedings/5-icoec-2015-proceedings/89-electronic-customer-relationship-management-e-crm-features-comparing-two-football-clubs-manchester-united-chelsea-fc
_version_ 1644282234699513856
score 13.1944895

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