Does customer relationship strategy influence customer satisfaction and loyalty?: Evidence from Malaysia banking sector
Purpose – The main purpose of this paper is to develop a conceptual framework that explains the influence of Customer Relationship Strategy on the customer satisfaction and loyalty of Malaysia Banks.Design/methodology/approach – This paper adopts qualitative method of reviewing related literature...
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Main Authors: | Salimon, Maruf Gbadebo, Yusoff, Rushami Zien, Abdullateef, Aliyu Olayemi |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2013
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Subjects: | |
Online Access: | http://repo.uum.edu.my/16347/1/6.pdf http://repo.uum.edu.my/16347/ |
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