Does corporate sustainability affect customer loyalty in Malaysian banking industry?

• Main Authors: Lau, Ye Min, Ling, Sharon Shu Hien, Goo, Xin Yee, Chooi, Kelly, Looi, Ying Jue
• Format: Final Year Project / Dissertation / Thesis
• Published: 2022
• Subjects: GE Environmental Sciences; HB Economic Theory; HC Economic History and Conditions; HG Finance; TD Environmental technology. Sanitary engineering
• Online Access: http://eprints.utar.edu.my/4770/1/fyp_BA_2022_LYM.pdf; http://eprints.utar.edu.my/4770/

Nowadays, there are a lot of issues happening in the global level such as climate change and the outbreak of COVID-19. All of these issues leads to the public concern towards sustainability. Hence, the companies who really care about the society and environment regardless of their size will indirect...