Organisational ambidexterity and NPD performance a conceptual framework

New product development (NPD) consists of exploitative activity for incremental product development and explorative activity for radical product development.However, since the functions of exploitative and explorative NPDs are of opposite directions, they compete for scarce resources that make them...

詳細記述

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書誌詳細
主要な著者: Ahmad Zaidi, Mohamad Faizal, Othman, Siti Norezam
フォーマット: 論文
言語:English
出版事項: Academy of IRMBR 2014
主題:
オンライン・アクセス:http://repo.uum.edu.my/15897/1/1409659098.pdf
http://repo.uum.edu.my/15897/
http://www.irmbrjournal.com/archives2.php?vol=3&iss=3&yea=2014&ver=1
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