Organisational ambidexterity and NPD performance a conceptual framework
New product development (NPD) consists of exploitative activity for incremental product development and explorative activity for radical product development.However, since the functions of exploitative and explorative NPDs are of opposite directions, they compete for scarce resources that make them...
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主要な著者: | Ahmad Zaidi, Mohamad Faizal, Othman, Siti Norezam |
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フォーマット: | 論文 |
言語: | English |
出版事項: |
Academy of IRMBR
2014
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主題: | |
オンライン・アクセス: | http://repo.uum.edu.my/15897/1/1409659098.pdf http://repo.uum.edu.my/15897/ http://www.irmbrjournal.com/archives2.php?vol=3&iss=3&yea=2014&ver=1 |
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