Managing technology and change in new product development (NPD): A dynamic capability perspective
This paper derives from the perspective of dynamic capability (DC) that foresees sustainable competitive advantage can be achieved through firm’s ability to continuously create alignment between new product development (NPD) and market need.By highlighting the inter-related issues, and with thorough...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/15900/1/Managing.pdf http://repo.uum.edu.my/15900/ http://doi.org/10.6007/IJARBSS/v4-i4/774 |
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