Organisational ambidexterity and NPD performance a conceptual framework

New product development (NPD) consists of exploitative activity for incremental product development and explorative activity for radical product development.However, since the functions of exploitative and explorative NPDs are of opposite directions, they compete for scarce resources that make them...

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Bibliographic Details
Main Authors: Ahmad Zaidi, Mohamad Faizal, Othman, Siti Norezam
Format: Article
Published: Academy of IRMBR 2014
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