Branding effects on small and medium sized enterprises performance in Malaysia: a conceptual framework
Small to medium sized enterprises is growing tremendously in Malaysia and has great potential to improve in terms of performance by utilizing the resources meritoriously and implementing the right strategy. The businesses in Malaysia are still struggling with branding even though there are commercia...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
American Scientific Publishers
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/57979/ http://dx.doi.org/10.1166/asl.2015.6000 |
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