Organisational ambidexterity and NPD performance a conceptual framework
New product development (NPD) consists of exploitative activity for incremental product development and explorative activity for radical product development.However, since the functions of exploitative and explorative NPDs are of opposite directions, they compete for scarce resources that make them...
محفوظ في:
المؤلفون الرئيسيون: | Ahmad Zaidi, Mohamad Faizal, Othman, Siti Norezam |
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التنسيق: | مقال |
اللغة: | English |
منشور في: |
Academy of IRMBR
2014
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الموضوعات: | |
الوصول للمادة أونلاين: | http://repo.uum.edu.my/15897/1/1409659098.pdf http://repo.uum.edu.my/15897/ http://www.irmbrjournal.com/archives2.php?vol=3&iss=3&yea=2014&ver=1 |
الوسوم: |
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مواد مشابهة
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