The relationship between marketing mix, healthy lifestyle and the consumption patterns of healthy food among Malaysian consumers

Unhealthy food consumption has been linked to the risk of many diseases such as noncommunicable diseases and obesity. Thus, this study aimed to examine the effects of marketing mix dimensions (product, price, promotion, and place) on the consumption patterns of healthy food and healthy lifestyle as...

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Bibliographic Details
Main Author: Djermani, Farouk
Format: Thesis
Language:English
English
English
English
Published: 2020
Subjects:
Online Access:https://etd.uum.edu.my/8820/1/Depositpermission-Allow_Not%20Allow_s96019.pdf
https://etd.uum.edu.my/8820/2/s96019_01.pdf
https://etd.uum.edu.my/8820/3/s96019_02.pdf
https://etd.uum.edu.my/8820/4/s96019_references.docx
https://etd.uum.edu.my/8820/
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