The impact of food packaging cues on perceived product quality in consumer market of Pakistan
Examining the quality perceptions of the consumers have often been recommended as an international research paradigm. This study is grounded in Pakistani consumer market to evaluate the impact of food packaging cues on perceived product quality. The moderating effect of consumer knowledge was also t...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/7983/1/s901472_01.pdf https://etd.uum.edu.my/7983/2/s901472_02.pdf https://etd.uum.edu.my/7983/ |
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