Factors Influencing Consumers' Acceptance of Mobile Marketing Services

The research of mobile marketing services is still at the early stage and the reason to explain the acceptance as well as the understanding of the actual usage level of mobile marketing services still remains unclear. To investigate this issue, this study has examined the acceptance of mobile market...

詳細記述

保存先:
書誌詳細
第一著者: Mohammad, Ismail
フォーマット: 学位論文
言語:English
English
出版事項: 2012
主題:
オンライン・アクセス:http://etd.uum.edu.my/3502/1/s91480.pdf
http://etd.uum.edu.my/3502/8/s91480.pdf
http://etd.uum.edu.my/3502/
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