Malaysian consumer motivations on boycott participation
The purpose of this study is to examine the underlying motivations of consumer boycott and its relationship with boycott participation in Malaysian context based on the theory of pro-social behavior. This study examined the applicability of three main variables previously used in a boycott study ba...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/4785/1/s807350.pdf http://etd.uum.edu.my/4785/2/s807350_abstract.pdf http://etd.uum.edu.my/4785/ |
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