Customer intention to purchase halal cosmetics in Malaysia

• المؤلف الرئيسي: Meng, Xiang
• التنسيق: أطروحة
• اللغة: English; English
• منشور في: 2014
• الموضوعات: HF5415.33 Consumer Behavior.
• الوصول للمادة أونلاين: https://etd.uum.edu.my/4220/1/s811882.pdf; https://etd.uum.edu.my/4220/2/s811882_abstract.pdf; https://etd.uum.edu.my/4220/

The main objective of this research is to examine the factors influencing customer intention to purchase halal cosmetics in Malaysia especially by University students. The research investigates on four factors that affect the intention to purchase halal cosmetics in Malaysia which are attitude, sub...