Online purchase intention of beauty products among women in Perlis
The purpose of this study is to investigate the relationship of perceived ease of use, perceived usefulness, beauty product variety, pricing, product guarantee and subjective norm towards online purchase intention of beauty products among women in Perlis. 384 sets of questionnaires were distributed...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/7564/1/s819223_01.pdf https://etd.uum.edu.my/7564/2/s819223_02.pdf https://etd.uum.edu.my/7564/ |
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