Online purchase intention of electronic goods based on online customer reviews (OCRs) among females in Kuala Lumpur
The purpose of this study is to examine the relationship between electronic word-of-mouth (e-WoM), source credibility, perceived risk and trust to online purchase intention of electronic goods based on online customer reviews among females in Kuala Lumpur during the Covid19 Movement Control Order (M...
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2022
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| Online Access: | https://etd.uum.edu.my/10014/1/depositpermission-not%20allow_s827104.pdf https://etd.uum.edu.my/10014/2/s827104_01.pdf https://etd.uum.edu.my/10014/3/s827104_02.pdf https://etd.uum.edu.my/10014/ |
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