Online purchase intention of electronic goods based on online customer reviews (OCRs) among females in Kuala Lumpur

The purpose of this study is to examine the relationship between electronic word-of-mouth (e-WoM), source credibility, perceived risk and trust to online purchase intention of electronic goods based on online customer reviews among females in Kuala Lumpur during the Covid19 Movement Control Order (M...

Full description

Saved in:
Bibliographic Details
Main Author: Afisha Syazrin, Ahmad Sunazneen
Format: Thesis
Language:English
English
English
Published: 2022
Subjects:
Online Access:https://etd.uum.edu.my/10014/1/depositpermission-not%20allow_s827104.pdf
https://etd.uum.edu.my/10014/2/s827104_01.pdf
https://etd.uum.edu.my/10014/3/s827104_02.pdf
https://etd.uum.edu.my/10014/
Tags: Add Tag
No Tags, Be the first to tag this record!