The factors that influence customer purchase intention toward life insurance products
Life insurance is very important because it can act as a transfer risk that provides our loved one with financial compensation when they lose their sources of income due to incapability or death of the breadwinner in the family. Due to recent statistics, Malaysia still has lower penetration of life...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/9961/1/depositpermission-826631.pdf https://etd.uum.edu.my/9961/2/s826631_01.pdf https://etd.uum.edu.my/9961/ |
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