The Antecedents of Customer Loyalty in Malaysian Retail-Shopping Setting
Customer loyalty is gaining considerable interest from academics and business practitioners because both are interested in knowing the driving forces that enhance a company’s competitiveness. Despite the importance of customer loyalty, there is still a lack of comprehensive work to explore how custo...
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Main Author: | Lim, Chow Yeng |
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Format: | Thesis |
Language: | English English |
Published: |
2012
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Subjects: | |
Online Access: | http://etd.uum.edu.my/3424/1/LIM_CHOW_YENG.pdf http://etd.uum.edu.my/3424/3/LIM_CHOW_YENG.pdf http://etd.uum.edu.my/3424/ |
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