The Antecedents of Customer Loyalty in Malaysian Retail-Shopping Setting
Customer loyalty is gaining considerable interest from academics and business practitioners because both are interested in knowing the driving forces that enhance a company’s competitiveness. Despite the importance of customer loyalty, there is still a lack of comprehensive work to explore how custo...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/3424/1/LIM_CHOW_YENG.pdf http://etd.uum.edu.my/3424/3/LIM_CHOW_YENG.pdf http://etd.uum.edu.my/3424/ |
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