Extrinsic experiential value as an antecedent of customer citizenship behavior

The research on customer citizenship behavior is getting much attention in service marketing literature. However, past researches in finding antecedents of customer citizenship behavior are limited to intrinsic value while the role of extrinsic value in customer citizenship behavior is largely ignor...

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Bibliographic Details
Main Authors: Shamim, A., Ghazali, Z., Abdul Jamak, A.B.S.
Format: Conference or Workshop Item
Published: Institute of Electrical and Electronics Engineers Inc. 2015
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-84962280482&doi=10.1109%2fISTMET.2015.7359029&partnerID=40&md5=816c951f22f41997b029b3756ed9cbbf
http://eprints.utp.edu.my/30725/
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