Extrinsic experiential value as an antecedent of customer citizenship behavior

• Main Authors: Shamim, A., Ghazali, Z., Abdul Jamak, A.B.S.
• Format: Conference or Workshop Item
• Published: Institute of Electrical and Electronics Engineers Inc. 2015
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-84962280482&doi=10.1109%2fISTMET.2015.7359029&partnerID=40&md5=816c951f22f41997b029b3756ed9cbbf; http://eprints.utp.edu.my/30725/

The research on customer citizenship behavior is getting much attention in service marketing literature. However, past researches in finding antecedents of customer citizenship behavior are limited to intrinsic value while the role of extrinsic value in customer citizenship behavior is largely ignor...