Consumer behaviour through neuromarketing approach
The advance of neuroscience allowed neuromarketing to use neuroimaging tools, whether for marketing purposes or to study people's daily behaviour. As the main contribution, this review shows how to effectively employ neuroscience tools to understand an individual’s decision-making processes eff...
Saved in:
Main Authors: | Alsharif, Ahmed H., Md. Salleh, Nor Zafir, Baharun, Rohaizat, Yusoff, Mohd. Effandi |
---|---|
Format: | Article |
Language: | English |
Published: |
Society Of Business And Management
2021
|
Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/96838/1/RohaizatBaharun2021_ConsumerBehaviourThroughNeuromarketingApproach.pdf http://eprints.utm.my/id/eprint/96838/ https://www.cibgp.com/article_10755.html |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
A global research trends of neuromarketing: 2015-2020
by: Alsharif, Ahmed H., et al.
Published: (2022) -
Neuromarketing: the popularity of the brain-imaging and physiological tools
by: Alsharif, A. H., et al.
Published: (2021) -
Biomedical technology in studying consumers’ subconscious behavior
by: Alsharif, Ahmed H., et al.
Published: (2022) -
The neural correlates of emotion in decision-making
by: Alsharif, A. H., et al.
Published: (2021) -
Electricity savings and consumers’ behaviours towards electricty consumption
by: Abdul Salam, Zarina, et al.
Published: (2022)