Understanding the Airbnb user continuation intention: The moderating role of perceived risk

• Main Authors: Zubair, Ahsan, Baharun, Rohaizat, Kiran, Faiqa, Abro, Muhammad Azeem
• Format: Article
• Language: English
• Published: Frontiers Media S.A. 2022
• Subjects: HB615-715 Entrepreneurship. Risk and uncertainty. Property
• Online Access: http://eprints.utm.my/104099/1/RohaizatBaharun2022_UnderstandingtheAirbnbUserContinuationIntention.pdf; http://eprints.utm.my/104099/; http://dx.doi.org/10.3389/fpsyg.2022.929060

This study evaluates the relationship between diversified relationships established under the umbrella of the Stimuli-Organism-Response (SOR) framework to study the consumer continuation intention of the Airbnb platform from a Malaysian perspective. A web-based survey was conducted among Malaysian A...