Biomedical technology in studying consumers’ subconscious behavior

• Main Authors: Alsharif, Ahmed H., Md. Salleh, Nor Zafir, Wan Ahmad, Wan Amira, Khraiwish, Ahmad
• Format: Article
• Language: English
• Published: International Association of Online Engineering Original language 2022
• Subjects: HB615-715 Entrepreneurship. Risk and uncertainty. Property
• Online Access: http://eprints.utm.my/id/eprint/101374/1/AhmedHAlsharif2022_BiomedicalTechnologyinStudyingConsumers.pdf; http://eprints.utm.my/id/eprint/101374/; http://dx.doi.org/10.3991/ijoe.v18i08.31959

Despite the technological advancements in neuroimaging and physiological technologies, studies about using this technology to study the neural correlates of consumers’ behavior toward external stimuli remain unclear in the academic literature. We followed the Preferred Reporting Items for Systematic...