Neuromarketing: the popularity of the brain-imaging and physiological tools
In the last two decades, neuromarketing (NM) studies are snowballed because scientists and researchers are looking for understanding the mechanisms of decision-making in the consumer's brain toward marketing stimuli, for example, but not limited to advertising and brands that have not changed o...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Neurotak Publishing
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/95366/1/AhmedHAlsharif2021_NeuromarketingThePopularity.pdf http://eprints.utm.my/id/eprint/95366/ http://dx.doi.org/10.31117/NEUROSCIRN.V3I5.80 |
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