Towards developing a framework of enviropreneurial marketing strategy for SMEs in Malaysia
Enhancing business performance is the most desired goal among businesses. Currently, corporate businesses are moving towards enviropreneurial marketing (EM) strategy to gain competitive advantage by introducing green products to the consumer market. However, this strategy is not well exposed among S...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Human Resource Management Academic Research Society
2019
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/89690/ http://dx.doi.org/10.6007/IJARBSS/v9-i9/6300 |
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