The strategic planning of SMES in Malaysia: A view of external environmental scanning
The business world today is getting more competitive and many companies are looking for ways to survive in the market competition especially Small Medium Enterprises (SMEs).This research was aimed at investigating whether formal strategic planning is relevant to SMEs and whether the strategic plann...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/18895/1/IJBS%20%2015%20%203%20%202014%20437%20-%20446.pdf http://repo.uum.edu.my/18895/ http://www.ijbs.unimas.my/repository/pdf/Vol15-no3-paper4.pdf |
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