Entrepreneurial Orientation, Technology Orientation, Contemporary Marketing and Small and Medium Enterprises (SMEs) Performance in Nigeria

Small and medium enterprises (SMEs) play a significant social and economic role in both developed and developing nations.Despite the relevance and important of the sector, the literature indicates there are very few studies that attempted to investigate the factors that influence the performance of...

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Bibliographic Details
Main Authors: Ibrahim, Maryam Imam, Abd Rani, Shamsul Huda, Ooi, Yeng Keat
Format: Conference or Workshop Item
Language:English
Published: 2018
Subjects:
Online Access:http://repo.uum.edu.my/23715/1/CBMM%202017%20278%20288.pdf
http://repo.uum.edu.my/23715/
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