The impact of market orientation and entrepreneurial orientation on firm performance of wholesale and retailer SMES in Malaysia

• Main Authors: Amer Maaodhah, Ali Saleh, Singh, Harcharanjit, Mohammed Alwan Al-Juboori, Zainab, Allah Pitchy, Abdul Latif, Ekene, Iwuchukwu
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Society 2021
• Subjects: HB Economic Theory
• Online Access: http://eprints.utm.my/id/eprint/97703/1/HarcharanjitSingh2021_TheImpactofMarketOrientationandEntrepreneurialOrientation.pdf; http://eprints.utm.my/id/eprint/97703/; http://dx.doi.org/10.6007/IJARBSS/v11-i6/10019

There is a considerable signal from empirical studies that many factors influence firm performance. The purpose of this conceptual paper is to review the impact of two (2) important variable which are market orientation and entrepreneurial orientation on the performance of wholesaler and retailer Sm...