Key elements of market orientation on Malaysian SMEs performance

Malaysian Small Medium Enterprises (SMEs) are vital components of the country’s economic development.This paper assessed the relationship between market orientation critical success factors and Malaysian SMEs performance.Data were collected via mail survey employing the simple random sampling proce...

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Bibliographic Details
Main Authors: Mohd Mokhtar, Sany Sanuri, Yusoff, Rushami Zien, Ahmad, Azanin
Format: Article
Language:English
Published: Universiti Malaysia Sarawak 2014
Subjects:
Online Access:http://repo.uum.edu.my/17252/1/IJBS%2049-64.pdf
http://repo.uum.edu.my/17252/
http://www.ijbs.unimas.my/content-abstract/all-issues/item/237-key-elements-of-market-orientation-on-malaysian-smes-performance.html
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