Three-dimensional brand loyalty and virtual customer relationships on social media-based brand community
The aim of this research was to investigate how to manage digital consumer relationships (i.e. Customer-centric model) on social media brand community and to influence three-dimensional brand loyalty (i.e. cognitive, affective, and behavioral loyalty). This study depicts how different factors and bu...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Blue Eyes Intelligence Engineering & Sciences Publication
2019
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/88651/1/ZuraidahSulaiman2019_ThreeDimensionalBrandLoyaltyandVirtual.pdf http://eprints.utm.my/id/eprint/88651/ https://www.ijrte.org/wp-content/uploads/papers/v8i3S2/C12501083S219.pdf |
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