Determinants of the channel selection and choice intention: a marketing perspective
The current study is an effort to explore the effect of attitude and subjective norm (SN) on channel intention in Malaysia. Theory reasoned of action (TRA) was used in this regard. The survey instrument was administered to the Malaysian consumers. The respondents had to meet the criterion of shoppin...
Saved in:
Main Authors: | Madahi, Abdolrazagh, Sukati, Inda |
---|---|
Format: | Article |
Published: |
Inderscience Enterprises Ltd.
2016
|
Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/69167/ http://dx.doi.org/10.1504/JGBA.2016.079882 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Determinants of the channel selection and choice intention: a marketing perspective
by: Madahi, Abdolrazagh, et al.
Published: (2016) -
Examining online and brick and mortar store channels switching behaviour among Malaysian consumers
by: Madahi, Abdolrazagh, et al.
Published: (2014) -
The effect of external factors on purchase intention amongst young generation in Malaysia
by: Sukati, Inda, et al.
Published: (2012) -
The effect of relationship marketing on costumers’ loyalty in Iran Sanandaj City Banks
by: Sukati, Inda, et al.
Published: (2012) -
A study of Malaysian consumers’ channel switching behavior using an extended decomposed theory of planned behavior
by: Madahi, Abdolrazagh
Published: (2015)