Customer satisfaction level provided by Air Asia

The emerging of new budget airline such as Malindo Airway and Firefly has made the budget airline market competitive. In order to compete with other market, Air Asia needs to be excellence in some aspect in order to become the market leader. The purpose of this research is to find out the customer s...

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Bibliographic Details
Main Authors: Sukati, Inda, Tan, Ban Khiang, Isnurhadi, Isnurhadi
Format: Article
Published: Canadian Center of Science and Education 2015
Subjects:
Online Access:http://eprints.utm.my/id/eprint/58197/
http://dx.doi.org/10.5539/ass.v11n13p16
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