A study of firm integration and supply chain orientation in consumer goods industry
Supply chain management has become an important issue in any business organization. Organizations are facing increasing competitive pressure with respect to prices, delivery, quality, variety and innovation of products and services. In order to respond to these challenges, organizations require an...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Global Research Society
2011
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/22771/2/BMR_1309.pdf http://eprints.utm.my/id/eprint/22771/ |
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