The role of Security, Design and Content factors on customer trust in mobile commerce

Building customer trust is a complex process that involves business and technology practices. Gaining customer trust in mobile commerce is a particular daunting task and plays a major influence on a customer's decision making behavior. A trusted website can provide mobile commerce with powerful...

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Bibliographic Details
Main Authors: Nilashi, Mehrbakhsh, Ibrahim, Othman, Mirabi, Vahid Reza, Ebrahi, Leili, Zare, Mojtaba
Format: Article
Published: Elsevier Ltd 2015
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Online Access:http://eprints.utm.my/id/eprint/58994/
http://dx.doi.org/10.1016/j.jretconser.2015.05.002
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