Trusted factors of social commerce product review video

With the advanced technologies nowadays, many people have stepped up their online shopping culture by watching product review videos before making any purchase decision. Mostly, customers feel convenient of online shopping using social commerce because they can get some information about the product...

Full description

Saved in:
Bibliographic Details
Main Authors: Hairudin, Humaira, Mohamed Dahlan, Halina, Yusof, Ahmad Fadhil
Format: Book Section
Published: Springer Science and Business Media Deutschland GmbH 2021
Subjects:
Online Access:http://eprints.utm.my/id/eprint/96381/
http://dx.doi.org/10.1007/978-3-030-70713-2_82
Tags: Add Tag
No Tags, Be the first to tag this record!