Establishing trust through quality content: A preliminary study of Malaysia e-commerce blogs

Since 2007, the use of blog as an e-commerce site has become popular in Malaysia. As more people are connected to the Internet through faster connection, significant changes can be seen in e-commerce usage. Nonetheless trust remains a major issue in this model. One of the web trust process is trust...

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Bibliographic Details
Main Authors: Hassan, Syahida, Zambri, Suzana, Kasiran, Mohd Khairudin, Mahli, Mohamad Tarmidi, Abd Ghani, Nor Farzana, Muhammad, Muziah
Format: Conference or Workshop Item
Published: 2011
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