Establishing trust through quality content: A preliminary study of Malaysia e-commerce blogs

• Main Authors: Hassan, Syahida, Zambri, Suzana, Kasiran, Mohd Khairudin, Mahli, Mohamad Tarmidi, Abd Ghani, Nor Farzana, Muhammad, Muziah
• Format: Conference or Workshop Item
• Language: English
• Published: 2011
• Subjects: HF Commerce; T Technology (General)
• Online Access: http://repo.uum.edu.my/4227/1/Paper_69.pdf; http://repo.uum.edu.my/4227/; http://www.ibima.org/MY2011/

Since 2007, the use of blog as an e-commerce site has become popular in Malaysia. As more people are connected to the Internet through faster connection, significant changes can be seen in e-commerce usage. Nonetheless trust remains a major issue in this model. One of the web trust process is trust...