The factors influencing the formation of mobile commerce customer loyalty in Malaysia
As a result from the increasing usage of smartphone and internet, mobile commerce (m-commerce) has progressively become the most prominent mode of shopping in Malaysia. The irrefutable fact about Malaysian m-commerce market's potential growth has encouraged many online marketplace companies aro...
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| Main Author: | |
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| Format: | UMK Etheses |
| Language: | English |
| Published: |
2021
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| Online Access: | http://discol.umk.edu.my/id/eprint/11923/1/KOMATAN%20AL%20DHARAMAN.pdf http://discol.umk.edu.my/id/eprint/11923/ |
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