Antecedents of customer satisfaction in mobile commerce context
These days, customer satisfaction, understanding customers’ requirements and the ability to reply to customers’ needs in near real-time have become serious competitive drivers in a business context. With more satisfied customers, a business can expand its margins while improving selling opportunitie...
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Online Access: | http://eprints.utm.my/id/eprint/37020/5/AzinTahaMFSKSM2013.pdf http://eprints.utm.my/id/eprint/37020/ http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:70097?site_name=Restricted Repository |
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