Recommendation quality, transparency, and website quality for trust-building in recommendation agents
Trust is a main success factor for automated recommendation agents on e-commerce sites. Various aspects can contribute to the development of trust toward such an agent, including perceptions about the usefulness of the recommendations, the transparency of the recommendation process, and the general...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Elsevier
2016
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/66963/ https://www.journals.elsevier.com |
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