Reputation model for b2c e-commerce:a trust flow based on social networks

• Main Author: Che Hussin, Ab. Razak
• Format: Conference or Workshop Item
• Published: 2011
• Online Access: http://eprints.utm.my/id/eprint/46217/; http://dx.doi.org/10.1109/ICRIIS.2011.6125746

Trust and reputation systems enable customers to reliably assess the quality of services and reliability of entities. The aim of reputation system is to let parties rate each other and to help in deciding whether or not to transact with a given party in online environment. In current reputation syst...