Business-to-consumer (B2C) e-commerce success of fashion industry in Malaysia

In Malaysia, the growing popularity and development of business-to-consumer (B2C) e-commerce have necessitated competition between existing B2C e-commerce. This growth has opened an opportunity for many fashion businesses to leverage this platform. To access and measure how this platform can contrib...

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Bibliographic Details
Main Author: Siti Nur Afiqah, Mohammad Tarmizi
Format: Thesis
Language:English
English
Published: 2021
Subjects:
Online Access:https://etd.uum.edu.my/9944/1/depositpermission_s826370.pdf
https://etd.uum.edu.my/9944/2/s826370_01.pdf
https://etd.uum.edu.my/9944/
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