The moderating role of trust in business to business electronic commerce (B2B EC) adoption
This paper revisited the role of trust in Business to Business Electronic Commerce (B2B EC) settings in Jordan, using an alternative view on trust suggesting that this variable has a moderating effect rather than having a direct impact on the intentions of firms to adopt B2B EC.An interactionist mod...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Elsevier
2017
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/20877/ http://doi.org/10.1016/j.chb.2016.11.040 |
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