Acceptance of feedbacks in reputation systems: the role of online social interactions
In an online environment, the aim of reputation systems is to let parties rate each other and to help consumers in deciding whether to transact with a given party. In current reputation systems for e-commerce, users have to trust unreliable information sources and anonymous people. As a result, user...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
International Foundation for Research and Development (IFRD)
2012
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/31231/ https://ifrnd.org/journal/index.php/imbr/article/view/993/993 |
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