Introduction to SMEs in Malaysia: growth potential and branding strategy
There was very little study about the growing SMEs industry in Malaysia previously, neither a standard definition nor the growth potential that small medium enterprises have. Many of the previous studies have focused on the degree of issues and challenges faced by SMEs and to a lesser extent on the...
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Main Authors: | Tock, Jing Mi, Baharun, Rohaizat |
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Format: | Article |
Published: |
2013
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Online Access: | http://eprints.utm.my/id/eprint/40455/ |
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