Business strategies in SMES in northern states of Malaysia

The business world today is getting more competitive and many companies are looking for ways to survive in the market competition especially Small Medium Enterprises (SMEs).This research was aimed at investigating how SMEs remain competitive in the Malaysian context.The main focus was to determine w...

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Bibliographic Details
Main Authors: Cheng, Wei Hin, Abdul Kadir, Kadzrina, Bohari, Abdul Manaf
Format: Conference or Workshop Item
Language:English
Published: 2014
Subjects:
Online Access:http://repo.uum.edu.my/22441/1/ICBM%20%202014%20204%20210.pdf
http://repo.uum.edu.my/22441/
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