The influence of digital marketing strategy on a sales performance on a bridal company.
Digital marketing is a new advertising strategy that utilises digital technology and the internet. Digital marketing utilises multiple digital networks to develop the value of a brand and bring it from the manufacturer to the potential buyer. Digital marketing has revolutionised the way companies us...
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Main Authors: | Subramaniam, Rajaletchumi, Mohd. Rizal, Adriana, Theresa, Ho Char Fei, Abdul Salam, Zarina |
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Format: | Article |
Language: | English |
Published: |
Human Resource Management Academic Research Society (HRMARS)
2023
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Subjects: | |
Online Access: | http://eprints.utm.my/105287/1/AdrianaMohdRizal2023_TheInfluenceofDigitalMarketingStrategy.pdf http://eprints.utm.my/105287/ https://hrmars.com/papers_submitted/19768/the-influence-of-digital-marketing-strategy-on-a-sales-performance-of-a-bridal-company.pdf |
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