The influence of digital marketing strategy on a sales performance on a bridal company.
Digital marketing is a new advertising strategy that utilises digital technology and the internet. Digital marketing utilises multiple digital networks to develop the value of a brand and bring it from the manufacturer to the potential buyer. Digital marketing has revolutionised the way companies us...
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2023
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my.utm.1052872024-04-17T06:47:15Z http://eprints.utm.my/105287/ The influence of digital marketing strategy on a sales performance on a bridal company. Subramaniam, Rajaletchumi Mohd. Rizal, Adriana Theresa, Ho Char Fei Abdul Salam, Zarina HB615-715 Entrepreneurship. Risk and uncertainty. Property Digital marketing is a new advertising strategy that utilises digital technology and the internet. Digital marketing utilises multiple digital networks to develop the value of a brand and bring it from the manufacturer to the potential buyer. Digital marketing has revolutionised the way companies use technology for their advertising. Digital platforms are gradually being transformed into advertising strategies and people are using digital platforms instead of going to physical shops. The digital marketing strategy is important to ensure the bridal artist can earn continues income stream all over the months and build a strong brand for their bridal company. Moreover, digital marketing assists the bridal company to target the audience in short period and widen the loyal customer base. In addition to e-commerce marketing, digital marketing components such as SEO (search engine optimisation), SEM (pay-per-click), content marketing, email marketing, social media marketing and advertisements are becoming increasingly popular in digital marketing. The conceptual research paper for a bridal company using digital marketing incorporates qualitative methods to explore customer behaviors and preferences, aiding in optimizing digital strategies for better engagement and success. Satisfied customers become loyal due to great shopping experiences through digital marketing for a bridal company. To meet customer needs, information must be enough, relevant, consistent, and easy to understand when providing goods and services. The purpose of this study is to examine the literature on digital marketing strategies and their impact on a bridal fashion company. This study proposes a conceptual model of the influence of digital marketing strategy on the sales performance of a bridal fashion company. Human Resource Management Academic Research Society (HRMARS) 2023-12-28 Article PeerReviewed application/pdf en http://eprints.utm.my/105287/1/AdrianaMohdRizal2023_TheInfluenceofDigitalMarketingStrategy.pdf Subramaniam, Rajaletchumi and Mohd. Rizal, Adriana and Theresa, Ho Char Fei and Abdul Salam, Zarina (2023) The influence of digital marketing strategy on a sales performance on a bridal company. International Journal of Academic Research in Business and Social Sciences, 13 (12). pp. 3622-3629. ISSN 2222-6990 https://hrmars.com/papers_submitted/19768/the-influence-of-digital-marketing-strategy-on-a-sales-performance-of-a-bridal-company.pdf NA |
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HB615-715 Entrepreneurship. Risk and uncertainty. Property Subramaniam, Rajaletchumi Mohd. Rizal, Adriana Theresa, Ho Char Fei Abdul Salam, Zarina The influence of digital marketing strategy on a sales performance on a bridal company. |
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Digital marketing is a new advertising strategy that utilises digital technology and the internet. Digital marketing utilises multiple digital networks to develop the value of a brand and bring it from the manufacturer to the potential buyer. Digital marketing has revolutionised the way companies use technology for their advertising. Digital platforms are gradually being transformed into advertising strategies and people are using digital platforms instead of going to physical shops. The digital marketing strategy is important to ensure the bridal artist can earn continues income stream all over the months and build a strong brand for their bridal company. Moreover, digital marketing assists the bridal company to target the audience in short period and widen the loyal customer base. In addition to e-commerce marketing, digital marketing components such as SEO (search engine optimisation), SEM (pay-per-click), content marketing, email marketing, social media marketing and advertisements are becoming increasingly popular in digital marketing. The conceptual research paper for a bridal company using digital marketing incorporates qualitative methods to explore customer behaviors and preferences, aiding in optimizing digital strategies for better engagement and success. Satisfied customers become loyal due to great shopping experiences through digital marketing for a bridal company. To meet customer needs, information must be enough, relevant, consistent, and easy to understand when providing goods and services. The purpose of this study is to examine the literature on digital marketing strategies and their impact on a bridal fashion company. This study proposes a conceptual model of the influence of digital marketing strategy on the sales performance of a bridal fashion company. |
format |
Article |
author |
Subramaniam, Rajaletchumi Mohd. Rizal, Adriana Theresa, Ho Char Fei Abdul Salam, Zarina |
author_facet |
Subramaniam, Rajaletchumi Mohd. Rizal, Adriana Theresa, Ho Char Fei Abdul Salam, Zarina |
author_sort |
Subramaniam, Rajaletchumi |
title |
The influence of digital marketing strategy on a sales performance on a bridal company. |
title_short |
The influence of digital marketing strategy on a sales performance on a bridal company. |
title_full |
The influence of digital marketing strategy on a sales performance on a bridal company. |
title_fullStr |
The influence of digital marketing strategy on a sales performance on a bridal company. |
title_full_unstemmed |
The influence of digital marketing strategy on a sales performance on a bridal company. |
title_sort |
influence of digital marketing strategy on a sales performance on a bridal company. |
publisher |
Human Resource Management Academic Research Society (HRMARS) |
publishDate |
2023 |
url |
http://eprints.utm.my/105287/1/AdrianaMohdRizal2023_TheInfluenceofDigitalMarketingStrategy.pdf http://eprints.utm.my/105287/ https://hrmars.com/papers_submitted/19768/the-influence-of-digital-marketing-strategy-on-a-sales-performance-of-a-bridal-company.pdf |
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1797905988771119104 |
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13.18916 |